From Stanford Benefactor:
As a technology entrepreneur, Aubrey Chernick was quick to spot the potential of a philanthropic event driven by social media. He also saw an opportunity to boost bottom-line results.
With his wife, Joyce, Chernick pledged to match gifts made to The Stanford Fund for Undergraduate Education on Giving Tuesday 2014, which took place on December 2. Giving Tuesday is a growing movement that has created a global day for giving back to a variety of causes—and encouraging others to do so online—on the first Tuesday after Thanksgiving. By providing a one-to-one match for gifts of $5,000 or less, the Chernicks helped inspire more than 1,500 supporters to give almost $300,000 to the university.